Inside Freepik – Freepik Company https://wordpress-pro-3928501.cdnpk.net/freepikcompany Otro sitio más de FreepikCompany Blogs Wed, 15 Feb 2023 10:00:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Slidesgo celebrates its fourth anniversary and strengthens its leadership in the U.S. https://wordpress-pro-3928501.cdnpk.net/freepikcompany/slidesgo-fourth-anniversary/ Wed, 15 Feb 2023 09:59:59 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=29018 Freepik Company celebrates 4 years of life of Slidesgo, its platform for presentation templates, which triumphs worldwide with almost 27 million registered users and 140 million templates downloaded.

Among the most searched topics are “Education”, with 23.4M searches, indicating the great interest of the education sector in this platform. It is followed by “Business” (11.4M searches) and “Marketing” (8.5M searches). As for the most searched style, we find “Aesthetic”, with 5.3M searches, one of the aesthetic and fashion trends in recent months.

66.4% of the platform’s premium subscribers are users from the U.S. and 18.27% of the total number of downloads worldwide in 2022 were produced in the U.S., proving the success of the Spanish platform in this territory.

This international growth has been constant since its beginning in 2019, when Slidesgo was developed by Freepik Labs, the Freepik Company’s project incubator that works as its own digital accelerator, developing and innovating new projects. Esmeralda Baños, Head of Product at Slidesgo, emphasizes that “like Freepik, Slidesgo’s main objective is to provide users with quality resources and creative solutions so that they can create presentations with which to express their ideas to their full potential. To achieve this, we are continually adding new content and formats, following both design trends and current events, and we are also integrating Artificial Intelligence functionalities that will help our users to have unbeatable presentations”. Baños continues: “The fact that the U.S. is the country where Slidesgo has the highest penetration is very significant, as it is a very competitive market where aesthetics is key in many professional and personal aspects”.

As a result, in the U.S., the platform is used in numerous professional centers, universities – such as the Stanford Center for Professional Development (Stanford University) – or educational centers, such as Casa Grande High School, located in Petaluma (USA). Pamela Kester-McNees, Spanish teacher at this center, says: “Students have the opportunity to use real-world tools in a safe and controlled environment, the school. In addition, they can see many ways (through the templates) to organize information to communicate their messages”. Pamela adds, “with Slidesgo, students learn to use new tools that connect well with Google Slides and Flaticon. Now they even use it in other classes, not just mine, since the Teams account gives them access to a greater number of templates and downloads”.

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Freepik Company’s team grows by 49% in 2022 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-companys-team-grows-by-49-in-2022/ Fri, 23 Dec 2022 14:34:34 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28980 In a complicated context such as the present one, in which many large international technology companies are immersed in massive layoffs, Freepik Company is positioned as a technology company that ends 2022 with a high rate of incorporations.

In this way, the Spanish technology company, specialized in the production and distribution of graphic resources, already exceeds 500 employees, reaching a total of 567 people, after the acquisitions of the international companies Videvo, Iconfinder and Original Mockups. Thus, Freepik Company has 471 people in Spain and, as a result of the acquisitions, it has people in the United Kingdom from Videvo, people in Denmark from Iconfinder, and in the Freepik LATAM offices in Colombia, after the integration of the Original Mockups team.

According to Javier González, COO of Freepik Company, “this 49% increase in the number of employees, in a year in which many technology companies have had to cut their workforce, reaffirms our status as a rara avis in the sector: founded exclusively with its own resources, and in Malaga (outside the traditional circuit), and, in addition, growing in a sustained and healthy way in every way. In 2023 we are committed to consolidating our workforce, talent and consolidating our position in the creativity and graphic resources sector”.

Sustained growth by 2023

Freepik Company foresees a sustained growth in 2023, with a consolidation of the workforce and high talent retention, plus the incorporation of different profiles over the next year, distributed in its offices in Spain, Colombia and the United Kingdom.

Many of these profiles, which will join the team in the coming months, will be related to the development of Artificial Intelligence, where Freepik Company is a pioneer. Thus, the most demanded profiles will be focused on developing projects around this technology such as Data Scientist, teams specialized in Front and Product Design and Full Stack profiles.

For Marta Sisí, Head of HR at Freepik Company, “the Freepik Company team has not stopped growing strongly since 2018, but this year has been especially important and exciting for the HR team. The workforce has grown a lot, not only in number but also in geographic locations and profile types. In addition, we have incorporated new benefits for employees and we have greatly incentivized general and specific training for the workforce. It is not in vain that we have been recognized with the Great Place to Work certificate and we lead this ranking in Malaga. 2022 has also been the first year in which we have been able to develop a CSR plan “Design your Future”, of which we are particularly proud, and which we will promote even more in 2023″.

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The dystopian future is already here: from the imperfection of the human to Artificial Intelligence https://wordpress-pro-3928501.cdnpk.net/freepikcompany/the-dystopian-future-is-already-here-from-the-imperfection-of-the-human-to-artificial-intelligence/ Fri, 23 Dec 2022 14:22:52 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28970 Freepik Company, a Spanish technology company specialized in the production and distribution of graphic resources, which sets global trends thanks to its 134 million monthly visits from all over the world, presents its Visual Trends 2023 report, a guide to the main aesthetic and visual trends in photos, icons, vectors and mockups that will have an impact on visual communication in 2023.

The report shows how this almost dystopian reality in which we live, where things happen that we could never have imagined, influences design, which explains the social and cultural context in which we live and reflects not only the mood of the planet, but also our desires and expectations for the future.

In Visual Trends 2023 coexist from the most natural trends that want to capture the most everyday reality, with retro elements that take us to the 90’s and with the rise of the most avant-garde 3D designs, all this, seasoned with a layer of Artificial Intelligence that will open a world of infinite possibilities.

As Carlos Cantú, Chief Marketing Officer of Freepik Company, says “Visual Trends is a one-year visioning exercise in which, thanks to our experience providing graphic resources to the entire planet, we elaborate our projection of the visual trends for the new year. We have been publishing this report for 4 years now with the aim to inspire designers in their visual communication actions but also to help content creators understand what designs will flood social networks, street posters, advertising or even their own t-shirts.”

Visual Trends in Photography: The Imperfection of the Human

We are increasingly aware of how human beings impact the environment around them and how that same environment leaves its own imprint on each of us. Photography trends in 2023 will be marked by our desire to capture simple, imperfect but beautiful moments, highlighting natural bodies and putting ourselves and our loved ones in the spotlight.

This translates into the imperfection of the human, where we transmit without fuss key messages such as integration and inclusion. This trend puts us in front of a mirror where we see real humans in photographs, honest and pure portraits that convey emotions at first sight. You can see The Human collection here.

VT photo

Visual Trends in Mockups: Eco to Support Humans

If the human and our family is going to be what we will see in the photographs of 2023, a trend attached to it will logically be the care of its environment. Thus, for society, the fight against climate change has become a priority and, therefore, the trend towards eco-responsible products is on the rise. As a result, society is dragging the brands themselves to share these values of sustainability and they are increasingly venturing to create mockups with colors and textures that reflect nature in their packaging.

The idea is to convey a strong and committed message through natural elements to show the way to a greener future to take care of what we love the most. You can see the Eco Mockup collection here.

VT Mockups

Visual Trends in Illustrations: Reality Bites of nostalgia

It is curious that the iconic grunge movie of the 90’s was called Reality Bites, as it encompasses the trend of showing the most stark and beautiful reality of 2023, with another trend that we will live this year: the nostalgia of the 90’s and the return to its style icons like grunge and pop and even the Y2K and vaporwave style of the early 00’s.

Thus, vectors will be filled with this retro style and illustrations, stickers, labels and a multitude of graphic formats such as posters, logos and banners will reflect this trend.

Being nostalgic is the new cool thing. These graphic effects with strong colors, childish patterns and a very direct aesthetic give a strong visual identity. After all, it was all foretold in the pages of Seventeen and Teenpeople. You can see the Retro and Nostalgic collection here.

VT Vectors

Visual Trends in Templates: Vintage is going to flood even the forefront of social networks.

As we were saying about vectors, the nostalgic style has reached all kinds of resources and templates are a good example of this. Especially interesting are the mockups for social networks, the vanguard of current communication, which add eye-catching graphic elements to posts, which help to capture the attention of users, but with that vintage point that can be even contradictory in such a tech environment.

Thus, this retro trend, adapted to different topics such as music or food, creates emotions related to memories. It never goes out of fashion, especially because it touches the sensibility of the viewers. Who said that retro style was only acceptable in the 90’s? You can see the Retro Style collection here.

VT Templates

Visual Trends in Icons: The technology of the small

The smallest design unit is the icon, which in 2023 will integrate motion technology to add even more meaning. Thus we will see linear and refined icons where color change and movement of the elements will be fundamental.

Movement will transform the icon and create a more effective communicative result. Animated icons will be very present in the development of interfaces and videos, since screens are our main means of interaction. You can see the Animated Icons collection here.

VT Icons

Visual Trends in 3D Objects: Tech floods reality

Objects with 3D aesthetics are going to gain popularity in 2023, outside the field of video games. They are small objects with cartoon-like aesthetics, in which realism is left aside. They bet on cheerful colors, flattened and nice shapes and seem to be taken from a console or a children’s channel, offering cheerful and attractive content for the user to interact with them. You can see the 3D Objects collection here

VT 3D

Artificial Intelligence: The real revolution is just around the corner

Artificial Intelligence is going to be the true revolution in all aspects of our lives and, in design, it is going to open up unexplored worlds of possibilities, being able to obtain all kinds of resources in which the only limit is our imagination: that of a human being.

According to Iván Prado, Head of AI at Freepik Company, “a symbiotic process will be established between the content creator and the AI, giving rise to a virtuous circle that will give rise to levels of creativity never seen before. The personalized creation of resources will become widespread and will generate new and exciting creative paths to explore.”

Thus, Visual Trends 2023 presents itself as a bridge between mostly human-made design and AI-based design.

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Álex Góngora, new Chief Growth Officer at Freepik Company https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-cgo/ Mon, 19 Dec 2022 14:27:01 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28944 Freepik Company, tech company that specialises in providing high-quality visual content, which has just been distinguished as a Great Place to Work, has appointed Álex Góngora as its new Chief Growth Officer (CGO), a recently created position.

Góngora’s career within the technology company has been meteoric and in just over 3 years he has gone from SEO Manager, to being promoted to Head of Growth, to now being appointed Chief Growth Officer.

As well as being part of the management committee, from now on his functions will be to lead Freepik Company’s user acquisition strategy and expand the channels and formulas for attracting users. To do so, he has a team of 12 people distributed in two working groups, specialized in SEO and Outreach.

Góngora, with a degree in Advertising and PR from the University of Malaga and a postgraduate degree in web analytics from the OBS Business School, began his professional career in another successful startup from Malaga, Uptodown, in 2006, to later become part of the Chicfy and Todocoleccion teams.

Marta Sisi, Head of HR at Freepik Company, states that “I remember when Álex joined Freepik Company in 2019, he was the only profile we had specialized in SEO in a team of 130 people. His career since then has been brilliant and has gone from creating and implementing the first SEO positioning strategies to building a great team from scratch. It is very rewarding to see how people grow within Freepik Company and develop their full potential and talent, Álex is a great example of this”.

Góngora CGO

Finally, for Álex Góngora, Chief Growth Officer at Freepik Company, “having the opportunity to join Freepik was already a milestone in my career. It was clear to me that it was the place where I wanted to be, and the company where I could develop in the right direction. Three and a half years later, it is clear to me that I was right. It has been an incredible period where I have been fortunate to have the support of a fantastic team and an unrepeatable work environment, where everyone has the opportunity to offer the best version of themselves every day. And the most exciting thing has not been to get this far, but to think about all the challenges that still await us.”

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Freepik Company Appoints Carlos Cantú, Former Twitter EMEA Executive, as CMO https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-appoints-carlos-cantu-as-cmo/ Wed, 31 Aug 2022 10:03:24 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28885 Freepik Company – the Spanish tech company that specialises in providing high-quality visual content – has appointed Carlos Cantú, a former Twitter EMEA executive, as Chief Marketing Officer.

Cantú, with 20+ years of experience in advertising and marketing, will be leading a team of 45 professionals to increase brand awareness and business penetration of Freepik Company’s products in strategic markets such as the US and Latin America. This will be accomplished by building strong brands relevant to different audiences, ensuring brands are consistent across all touch points, and optimising performance to bolster revenue.

“Joining Freepik Company is a dream come true. I’ve known Freepik as a user since working in agencies like Lowe, Grey, Young & Rubicam, and Cheil Worldwide, where high-quality designs and inspiration were needed on a daily basis. The products and services offered to users are amazing and I’m excited to have the opportunity to take Freepik, Flaticon, Slidesgo, Videvo, and Wepik to the next level”.

Carlos Cantú_CMO - 1

Freepik Company’s potential to become iconic for the creative community, as well as the ability to continue to grow have been key elements for Carlos Cantú’s entry into the company. This expansion and growth has been accomplished in recent months with strategic acquisitions such as Videvo, which allows the company to move forward in its goal of being the complete solution for all creatives.

“Twitter enhanced my understanding of people’s behavior and motivations – key for building any brand. Beyond this, throughout my career, I’ve always focused on inspiring and galvanising creative communities. Freepik Company deserves to be a unique and bold brand with a very strong visual identity, so that’s what we are planning to achieve by building brand awareness and augmenting the user experience. I can’t wait for the next chapter.”

For Joaquín Cuenca, co founder and CEO of Freepik Companyhaving Carlos Cantú with us is truly exciting, we are aware of his impressive career and the results he’s achieved speak for themselves. We are eager to follow his guidance to enhance our brand awareness and performance worldwide”.

Before joining Freepik Company, Cantú worked at Twitter, first as Director of Marketing for EMEA and, before that, Head of Brand Strategy for Spanish-speaking LATAM. He started his career in traditional advertising but then became an integrated Creative Director in the Mexican advertising industry. For more than 15 years, Cantú developed traditional, digital, experiential and shopper marketing projects for brands such as Samsung, Coca-Cola, Ford, Greenpeace, Gatorade, and Unilever among many others.

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Meet Our Unique and Inspiring Photography Team https://wordpress-pro-3928501.cdnpk.net/freepikcompany/in-house-production-photography-freepik/ Fri, 19 Aug 2022 09:40:43 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28839 On August 19, 1839, the French Academy of Sciences announced to the world the photographic technique known as daguerreotype, developed by Louis-Jaques-Mandé Daguerre. On that day the patent was released so that anyone could use it and, thus, this photographic technique was universalized.

Today, 183 years later, we celebrate the World Photography Day and at Freepik Company we believe it is the perfect occasion to introduce you to the in-house production team, who work their magic to provide Freepik with the amazing and countless photos you can find in our website.

Our team

We start with the Photography Manager, Alberto Novoa, who explains that they work with both traditional photography or photocompositions and 3D images. To cover the entire process, from contextualization to final processing, the team is made up of art directors, photographers, producers, props, makeup artists, retouchers and digital artists. Their role, therefore, is to create efficient workflows that coordinate them, ensure the quality of the content and give them the tools to do their work and develop their artistic potential.

One of these areas that can go unnoticed in the process is retouching. Laura Flores has been working for 2 years in this team, which is responsible for selecting the best photographic content of the sessions, made by internal and external productions, and make adjustments of light and color to go with the line of style that follows Freepik.

This line of style is set by art directors such as Alejandro Pereira, whose function is to accompany the photographers throughout the creative process, outlining margins of action, but always encouraging their own criteria to help them improve. For him, there is no point in imposing his own vision, as valuable proposals would be lost, and, at the end of the day, the team learns and surprises each other.

The photographers are the most visible face of this department and Elena Guillén is one of them. In addition to carrying out the sessions requested by the art direction, they previously develop the chosen theme, look for the models and location and, once planned, they set up the set, lighting and props to get to their favorite part, which is to start shooting the session.

Finally, many people don’t think about styling and makeup, but it is an essential element. Natalia de León is in charge of this at Freepik Company and, together with art directors and photographers, she creates and decides the styling, makeup and hairstyle of the models. She is also present on set at all times to assist the model and photographer in the different changes of looks, make-up retouching and to make sure that everything comes out correctly on camera.

Its roots in photography

The origins of each one are different, for Laura there is no clear beginning, since she has had a camera with her since she can remember and thanks to her perseverance and the support of her family she can dedicate herself to it. The family is also very important for Alberto, his father was an amateur and his older brother a professional photographer, and this made him intrigued to know why some images attracted him and others did not, so he began to chain courses that led him to train in film photography direction. Elena’s father also shared this hobby of photography and her Papalolo did aerial photography in the air corps. This family influence, as well as Alberto’s, made her want to train and study image laboratory technician.

On the other hand, Alejandro marks his origins in professional photography in 2009 when he was selected to be one of the 3 photographers to start the ecommerce website of Bershka/Inditex in Barcelona and where he was able to learn about styling, makeup, retail and shape his own style. For Natalia, moving to Madrid meant starting to train professionally in the world of makeup, which has always been her passion. There she was also able to work in a cosmetics firm, but where she says she has developed the most is at Freepik, learning every day from the professionals around her.

Inspiration

In all artistic works, one of the key pieces is inspiration, which each person finds in a different way. In our team, our art director Alejandro finds it by observing professionals he admires such as Lindbergh, Newton, Demarchelier, Mario Sorrenti, Giampaolo Sgura, Leibovitz, Testino or Julio Quesada. Just like Alberto who, between photography and cinema, takes as reference Tarkovsky, Spilberg, Fritz Lang, Robert Capa, Erik Almas, Erwin Olaf or Marco Grob, although he affirms that anything that is visual and narrative attracts and inspires him.

Our makeup artist and stylist, Natalia, looks at new artists on social networks and fashion, both fashion shows where the main trends come out and specialized magazines. While Elena relies on music of all kinds and going on the road with Mara, her motorcycle, since the landscapes, colors, and the air in her face clear her mind and generate thousands of sensations. Our retoucher Laura doesn’t need a motorcycle because for her inspiration comes from living by observing because it is everywhere and nowhere at the same time, she assures that you always have to be attentive because you never know what can surprise you and stir you up inside.

The value of photography

Finally, photography has the ability to bring a different value to each person’s life. For Elena, it brings strength, because even though she is a bit shy, when she has the camera she says she feels strong and confident. And for Natalia, she considers that makeup and styling, like photography, is a sacrificed job, but it is worth the effort to see how it can influence a person and how indescribable it is to be able to express oneself artistically through it.

Alejandro believes that photography contributes to everyone, regardless of whether you are dedicated to it or not, as he assures that we are visual animals and that 90% of all information that reaches our brain is visual. It is based on studies that say that we retain 10% of the information we hear, 20% of what we read and 80% of what we see, so photography is able to take you to another world, to sell you something, to change your tastes, to entertain you, to make you happy or sad. We would be nothing without the images that are part of our daily lives.

Ale EN Photo

For Laura it is a medium that allows her to express herself and create freely, discovering or reliving events but, above all, it teaches her another way of looking at and seeing life. And for Alberto, after his family, photography is his favorite obsession, since he has been with them for almost 30 years. He also says that the more something costs you the more you appreciate its value, and that photography has cost him great sacrifices to finally give him great satisfaction.

Photography, therefore, is not only an essential element for Freepik Company, but also for each of the people in the team who find in it the refuge where they can express themselves freely.

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Freepik Company is a Great Place to Work https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-great-place-to-work/ Thu, 21 Jul 2022 09:21:29 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28809 Freepik Company, the parent company of Freepik, Flaticon, Slidesgo and Wepik, has been recognized as a Great Place to Work by Great Place to Work®, a leader in identifying and certifying great companies cultures with more than 30 years of experience worldwide.

This certificate evaluates both the employee experience, through its Trust Index, and the company’s practices, with its Culture Brief/Audit. Indicators such as co-responsibility, innovation, agility, leadership for all, pride and well-being are also evaluated, proving that Freepik Company has a high-trust culture and the ability to attract and retain talent.

With this recognition, Great Place to Work also measures trust, the highest expression of an employee’s commitment, as for the consulting firm it means wanting to give the best of oneself at work and achieve the organization’s objectives.

Freepik Company currently has more than 460 employees, 450 exclusive designers and more than 21,000 collaborators and its design and creative products reach 99% of the world’s countries. In addition, one of the actions that make Freepik Company a Great Place to Work is The Freepik Feeling, an Employer Branding strategy led by the Human Resources team and promoted in 2020 to strengthen the sense of belonging of the staff with the company. The Freepik Feeling develop a wide variety of internal actions (newsletter, online events, corporate events, training…) and provides a multitude of benefits for the entire team, such as: private health, insurance, flexible hours, English classes or specific training for each area, among others.

Likewise, in 2022 the company has presented “Design your Future” its first CSR plan that aims to contribute to the reduction of the digital divide through design, graphic resources and technology, another action, in which we have collaborated with the Spanish Red Cross and the ONCE Foundation, among others,  that certifies Freepik Company’s commitment to contribute to the social development of its employees and society.

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Freepik Company and Spanish Red Cross Collaboration https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-spanish-red-cross/ Mon, 04 Jul 2022 09:16:28 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28747 This year, as part of the first CSR plan that we have implemented in Freepik Company, we have had the honor of collaborating, among other organizations, with the Spanish Red Cross, providing a series of digital skills workshops for technical professionals and volunteers of the Employment Plan.

Our CSR plan, whose slogan is “Design your future”, aims to contribute to the reduction of the digital divide through design, graphic resources and technology so that everyone has equal opportunities in terms of access, use and quality of technological resources.

The collaboration with the Spanish Red Cross focuses precisely on this objective. So far, 4 workshops have been held with the participation of 79 employment professionals from all over Spain who participate in the project “#EmpleandoDigital+. Digital Transformation in the Labor Insertion of Vulnerable Groups”, an initiative co-financed by the European Social Fund. Thanks to these workshops, Red Cross professionals can now use their new knowledge in their counseling and training sessions to users and participants of the organization.

In this collaboration, four workshops have been conducted by Freepik Company professionals, with the participation of 79 Red Cross professionals.

  • Create and edit presentations. Carmen González (Art Director Slidesgo) and Paula Trujillo (Marketing Technician Slidesgo) explained the multiple functions of Slidesgo, a tool for making presentations.
  • Edit online graphic resources. Javier Melgar (Graphic Designer Editor Freepik Labs) and Julia Martín (Art Director Freepik Labs) have shown how to use Wepik, the new online editor of Freepik Company.
  • Intellectual Property and Attribution. Pepe Lanzas (Legal Analyst) explained the basic notions of intellectual property in the digital environment.
  • Cybersecurity. Daniel Púa (Security Tech Lead) has shown the cybersecurity tools for the protection of personal data and privacy in digital environments.

These four workshops have been of great interest to both sides and, therefore, in September some of these workshops will be retaken to cover more professionals of the organization and new topics are being planned, adjusted to the needs of the Red Cross team, so that this collaboration can continue over time.

These formations align perfectly with Freepik Company’s strategic CSR pillars, such as training and employability and inclusion and diversity, and the SDGs of quality education, decent work and economic growth and reduction of inequalities. Likewise, they are also aligned with the European Digital Skills Framework, which is benchmarked by Red Cross, which highlights the importance of the notion of knowing how to create and develop digital content, understanding how copyright and licensing apply and the protection of devices and personal data, and knowledge of risks and threats in digital environments, among others.

For Marta Sisí, Head of HR at Freepik Company, “this collaboration with the Spanish Red Cross is very much in line with the objective we have set with this year’s CSR plan and it is a pleasure to see how both our team and the Red Cross employment and volunteer professionals have enjoyed the experience and exchanged knowledge. Our team is always very motivated and willing to provide training on design, technology and creativity and they learn a lot from the trainees as well. We hope to be able to maintain this collaboration over time and even expand its scope to other projects”.

Lara Vidal, Head of the Red Cross #EmpleandoDigital+ project, also highlights that “this collaboration has contributed to our objectives of continuous improvement of digital skills for employment intervention of our technical teams and volunteers, providing new tools and knowledge applicable to the daily work of improving the employability of the people furthest away from the labor market. The sessions have been practical and enjoyable, and our teams have provided very positive feedback on them. Without a doubt, we thank Freepik Company for their involvement and collaboration, which we hope to expand given its usefulness”.

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Freepik Company’s starting eleven at the Malaga Tech Games https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-starting-eleven-mtg/ Fri, 06 May 2022 09:17:09 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28547 The first edition of the Malaga Tech Games is just around the corner and it is already possible to feel the championship atmosphere and the previous nerves. This weekend, May 7 and 8, the employees of the 11 participating companies (Plytix, Verisk, Tupl, BeSoccer, Virustotal, Uptodown, DayOne La Caixa, Simur, Leyton, Predictiva and Freepik Company) will face each other at the Inacua facilities and, although the competition is present, the main objective is to build community and show the existing cooperation between technology companies in the city.

From Freepik Company to suit the role of professional athletes, in addition to showing the team photo of the 60 colleagues who will represent us, we also want to present the teams of each sport that will do everything possible to be victorious and bring the gold medal to our offices.

Football 5Futbol Malaga Tech Games

VolleyballVoley Malaga Tech Games

3×3 BasketballBasket Malaga Tech Games

DartsDarts Malaga Tech Games

Videogamesvideogames malaga tech games

Paddle tennisPaddle tenis Malaga Tech Games

Ping pongping pong malaga tech games

Swimmingswim malaga tech games

Chesschess malaga tech games

Table footballtable football Malaga tech games

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Design Your Future by Freepik Company https://wordpress-pro-3928501.cdnpk.net/freepikcompany/design-your-future/ Fri, 29 Apr 2022 12:00:31 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28536 Freepik Company is a technology company and one of the most prominent startups on the Spanish scene, which is why we believe that focusing our first Corporate Social Responsibility Plan on the digital divide is more than appropriate. This problem affects 52% of women and 42% of men in the world and the gap gets even deeper if we look at the different regions of the planet. Several types of gaps can be differentiated in terms of:

  • Access: people’s ability to access resources.
  • Use: lack of digital skills preventing the use of technology.
  • Quality of use: knowledge needed to make good use of the Internet and get the most out of it. For example, in terms of access to quality information.

Therefore, following our Universal Equality philosophy, which expresses Freepik Company’s belief in equality among all people (regardless of background, sex, gender, culture or sexual orientation), from the company we also want to commit to equal opportunities in terms of access, use and quality of technological resources, thus allowing each person to be responsible for designing their own future.

So we’ve kicked off our CSR with the slogan “design your future”, proposing the objective of contributing to the reduction of the digital divide through design, graphic resources and technology, focusing on three essential cornerstones:

  • Diversity and Inclusion: promoting aspects related to equality and accessibility in our products.
  • Training and Employability: helping different communities at risk of exclusion to improve their knowledge and their work.
  • Innovation and Sustainability: contributing to the reduction of the impact of our activity on the environment.

These axes are perfectly aligned with the UN’s Sustainable Development Goals set for 2030, such as quality education, gender equality, reduction of inequalities and decent work and economic growth. And we believe that this is the way forward for Freepik Company to contribute with its activity and capacity to social development.

Design your future in actions

The company set 2022 as the starting date for the activities of the first Corporate Social Responsibility plan, and our roadmap is marked by these actions

Collaboration with Inspiring Girls 

On March 9th, on the occasion of International Women’s Day, Freepik Company collaborated with the international association Inspiring Girls whose mission is to increase the self-esteem and professional ambition of girls by putting them in contact with benchmark women. Three of our colleagues from the content department gave a presentation to promote STEM and design careers among high school girls.

Collaboration with Powercoders

On March 30, the company was present at the Powercoders Career Day, contributing to the reduction of the digital divide by bringing technological employment opportunities to the students of Powercoders training programs, refugees and people at risk of social exclusion, thus supporting their training and employability.

Participation in the Conference on Public Education organized by INCIDE

On April 27th and 28th Freepik Company participated in IV Conference on Public Education for educational innovation and digital skills and was sponsor of the JamToday. Workshops were given in the form of educational pills about Slidesgo as an innovative educational resource, thus promoting quality education and improved training and employability.

Solidarity salary of ONCE Foundation 

This action aims to contribute to the reduction of the digital divide by facilitating access to technological training for people with disabilities or lack of resources. To this end, both the staff, optionally, and Freepik Company will donate an amount of money in the month of July to finance a scholarship for a training program.

Digital skills workshops with Red Cross

Freepik Company, through different colleagues, will provide a series of digital skills workshops, which will serve to reduce the digital divide using design, creativity and innovation. These workshops will be aimed at technicians and participants of the “Employing Digital” program.

Design of the Maternity Hospital of Malaga

In order to make the stay of children patients in the hospital more pleasant, two floors of the hospital are being vinylized with designs created by Freepik Company, in collaboration with the medical team of the center.

Freepik Company with Ukraine 

“Design your future”, our CSR plan, focuses on bridging the digital divide, but it is not a fixed and immobile plan, but rather a living and active project that involves everyone in the company and can (and should) evolve. Therefore, due to the conflict in Ukraine, Freepik Company has also decided to join efforts to offer as much help as possible to the people affected by carrying out different types of actions that you can find here.

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Ready, steady, Malaga Tech Games! https://wordpress-pro-3928501.cdnpk.net/freepikcompany/malaga-tech-games/ Wed, 27 Apr 2022 10:45:58 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28504 What started as a joke by Bernardo Quintero, founder of VirusTotal, has ended up becoming the first edition of the Malaga Tech Games. A sporting event organized by the main technology companies in Malaga with the aim of creating a community among company employees and having fun competing in different sports disciplines.

These “Olympics” will bring together the weekend of May 7 and 8 more than 600 workers from 11 companies of what is known as the Technological Malaga, such as: Plytix, Verisk, Tupl, BeSoccer, Virustotal, Uptodown, Day One La Caixa, Simur, Leyton, Predictiva and, obviously, Freepik Company. The competition, which will be held at the Inacua facilities, will consist of 10 sporting events such as football 5, 3×3 basketball, volleyball, darts, video games, paddle tennis, ping pong, swimming, chess and table football.

Although it all started with a simple tweet, the meeting aims to materialize the cooperative spirit of the Malaga technology industry and will serve to put the province on the map, not only at the technological level but also in the cultural and sports fields.

In addition, this first edition will have a great patroness as Soledad Lopez, Malaga handball player and silver medalist in the World Cup in Japan, and on Sunday there will be a solidarity paella for participants, by Paelleros Sin Fronteras, where all proceeds will go to AVOI (Association of Children’s Oncology Volunteers).

At Freepik Company, after having made a pre-selection, we already have the 60 colleagues who will represent us in the first edition of Malaga Tech Games. In this team photo (some are missing) are those who will take Freepik Company to the Olympus of technological Malaga:

Malaga Tech Games Freepik Company

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Freepik Company with Ukraine https://wordpress-pro-3928501.cdnpk.net/freepikcompany/freepik-company-with-ukraine/ Tue, 05 Apr 2022 09:46:59 +0000 https://wordpress-pro-3928501.cdnpk.net/freepikcompany/?p=28453 Like the rest of the world, at Freepik Company we are shocked by the conflict that has been going on in Ukraine for weeks, due to the situation that the country is going through at a global level, as well as because it is a country where many of our collaborators live.

Thus, we have focused our assistance on two lines of action. On the one hand, by making financial contributions to different NGOs that are working in the territory and, on the other hand, by offering direct assistance to our collaborators and their families, trying to help them as much as possible.

The economic valuation of all the actions being carried out by Freepik Company, detailed below, amounts to 275.000 €; a contribution with which we hope, from the bottom of our hearts, to help alleviate the devastating effects of the humanitarian crisis in Ukraine.

February 28 – present
Migration of exclusive ukrainian content creators to Spain

Hosting in Malaga of our collaborators and family members who choose our country as their host country. The assistance consists of accomodation, maintenance, Spanish classes and all the support of our team, as well as incorporation into the Freepik Company staff as full time employees.

February 28 – present
Financial support for exclusive ukrainian content creators who are refugees in host countries

Donation of 500€ to collaborators or direct family members (spouse, children, father or mother) who have had to leave Ukraine, to help them with their expenses in the host country.

March 21
Contribution of food and basic necessity from Freepik Company employees

Personal donation of non-perishable food, clothes and different basic necessities by Freepik Company employees, destined to host families established in Malaga.

March 3
Collaboration with Unicef

Financial donation to provide potable water to children living in areas affected by the conflict and to position health and hygiene supplies as close as possible to communities near the line of contact.

February 28
Collaboration with “Maydan Malaga – Ukrainian Association in Costa del Sol”

Donations of blankets, sleeping bags, flashlights, clothes and medicines destined to the border between Ukraine and Poland.

February 24 – 28
Advance payments to our exclusive content creators

Automatic payment of all invoices pending validation by freelancers and advance payment of 300€, in order to provide them with the maximum possible liquidity in their bank accounts at the beginning of the conflict.

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