Freepik Company appoints Carmen Guerrero as Chief Marketing Officer

Freepik Company has appointed Carmen Guerrero as its Chief Marketing Officer (CMO), thus reinforcing and completing the company’s management team. Guerrero has more than 20 years of experience in managerial positions in which she has led the digital marketing departments of companies such as Lowi (Vodafone), Reclamador.es or Tiendanimal, among others. She has produced excellent results on a national and international level in these roles. 

The new CMO joins Freepik Company to increase the number of subscribers in new markets such as Korea, Japan, and the United States. Also, to consolidate the company’s products (Freepik, Flaticon, and Slidesgo) in the countries in which they already have an important presence, e.g., Brazil, India, or Indonesia. To achieve these goals, Carmen Guerrero will be helped by a team of 23 professionals who work in marketing and communication, various external agencies, and the Revenue and Product areas.

For Carmen Guerrero, joining Freepik Company as CMO is “an exciting challenge that I am very excited about. A highly qualified team will surround me, and I believe that I can contribute with my knowledge to help them go far. Freepik Company is in a moment of great international expansion, and leading its marketing department is an important step in my career“.

Alejandro Sánchez, co-founder and current CEO of Freepik Company, adds that “we are especially excited about Carmen’s arrival to the Freepik Company team. Her impressive professional career and her in-depth knowledge of digital marketing will be key to ensuring that our products reach more users.”

Born in Madrid, Guerrero has a degree in Business Administration and Management from the Autonomous University of Madrid and a Master’s in Marketing and Communication from the IEDE Business School. She is currently also a professor of Digital Marketing at ESESA.